Ask the Expert, André Dias Head of Intelligent Systems CeiiA
Reducing the carbon footprint is (also) a business model of the future
The motivation to reduce CO2 emissions has been increasingly shifting from an ecological and environmental concern to a business model. The compulsory digitization process is linked to this. In the near future, each of us will soon have a mobility bill, similar to our water or power bills, and we will be able to use credits originated from the CO2 emissions saved in our travels. By combining the physical dimension of mobility with the matrix of associated energy networks, the ability to integrate data throughout the entire value chain opens the doors to a new paradigm.
Boosting this new reality is mobi.me, a mobility management system developed by the Center for Engineering and Product Development (CEiiA) that is already present in 70 cities across ten countries (mainly in Europe and Brazil), with over 400,000 users around the world.
This platform allows cities to integrate various mobility services from different operators, addressing mobility as a service in the context of the urban mobility market. In practical terms, public transport operators such as Carris or CP can be interconnected on the same platform with shared mobility operators such as UBER or eCooltra, with very significant gains for the daily management of mobility in cities; citizens also benefit from the ability to make a transparent and informed decision on how best to go from point A to point B.
By allowing the integration of different operators, mobi.me supports multiple business and operating models. Therefore, mobi.me provides a business opportunity for companies and its partners, fostering innovation based on a solid platform. This is exemplified by the national electric vehicle charging network, MOBI.E, which is on our platform.
There is a wide offer for operators, embodied in models ranging from on-demand mobility, shared vehicle services (including cars, scooters, and bicycles, among others), electric vehicle charging management, parking management, and even intermodality in the urban context. Acting as a technological enabler that materializes the business vision conceived by the operator, mobi.me allows virtually any concept of intelligent mobility to be implemented; citizens are invited to choose the services and the mobility plan that best fit their urban movements.
For instance, in the context of B2B services, mobi.me provides financial and environmental benefits for adopting corporate vehicle sharing (in addition to its energy management branch), allowing companies to resize their fleets and change their behavioral paradigm in a corporate context, which is by nature more analytical and rational.
As the first platform to measure emissions in real time, it also allows fundamental changes in the mobility profiles associated with energy efficiency and carbon footprint reduction. Therefore, both companies and citizens can adopt mobility models based on environmental criteria. By making sustainable mobility choices - which translate to less CO2 equivalents - they will see their credits converted into the purchase of goods and services. When that moment comes, reducing the carbon footprint will irreversibly become a business model. And, perhaps, by associating environmental motivations with financial gains, we can ensure international compliance with predefined goals and a better future for our planet.