{"id":12971,"date":"2021-11-23T17:32:11","date_gmt":"2021-11-23T16:32:11","guid":{"rendered":"https:\/\/www.portugalventures.pt\/start-ups-tecnologicas-portuguesas-o-novo-polo-tecnologico-da-europa-do-sul\/"},"modified":"2021-11-23T17:37:44","modified_gmt":"2021-11-23T16:37:44","slug":"start-ups-tecnologicas-portuguesas-o-novo-polo-tecnologico-da-europa-do-sul","status":"publish","type":"post","link":"https:\/\/www.portugalventures.pt\/en\/start-ups-tecnologicas-portuguesas-o-novo-polo-tecnologico-da-europa-do-sul\/","title":{"rendered":"Portuguese Technologies Startups: new technology hub of South of Europe"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Ulf Leonhard, Venture Partner from Portugal Ventures in Germany, tell us the perception that the Germans have of Portugal, our assets and, above all, how we should approach potential customers when expanding our business to Germany. Read his recommendations here.<\/p>\n

“Perception of Portugal<\/strong>:<\/p>\n

What many Germans associate with Portugal: Algarve golfing, vinho verde, Port wine, splendid nature & seafood,\u2026The country is enjoying an exceptional reputation for smooth holidays.<\/p>\n

Awareness of Portugal as tech hub increased very much based on WebSummit(s). Portugal is partner country of Hannover Messe 2022.<\/p>\n

Good management of the coronavirus.<\/p>\n

Based on ever stronger and friendly relationship between Germany and Portugal!<\/p>\n

Germans do like Portugal (big German community in Portugal). Vivid startup sector, but unknown \u2013 insider tech country. Many German entrepreneurs engaged in Portugal manufacturing.<\/p>\n

In short: suitable background!<\/p>\n

Facts:<\/strong><\/p>\n

Amazing technologies from Portugal (all sectors, many innovators beyond \u201cIT\u201d\u2026, challenging B2B disruptive innovations), which are not expected<\/p>\n

Open-minded, English proficiency, founders often studied abroad \u2013 human capital with high international standard<\/p>\n

Max. three hours flights from Germany (and vice versa) facilitate cooperation<\/p>\n

Universities with strong spin out activities (Coimbra)<\/p>\n

Nice environment for doing business internationally, intact nature<\/p>\n

Nice agriculture, food, wine and environmental tech sectors (like forest & wood, water\u2026) with creative innovators<\/p>\n

Corporates, family companies, investors are keen to cooperate with and to invest in Portuguese startups<\/strong><\/p>\n

My advice to companies before entering the German market<\/strong><\/p>\n

How can a Portuguese technology startup enter the German market\u00a0<\/strong><\/p>\n

Do not think German customers are just waiting for you. Though they do welcome any innovations, it is crucial to approach the right people in your target groups (use Linkedin!). Avoid \u201cme too\u201d in Germany: no chance, Germany is extremely competitive, before thinking of Germany explore what similar solutions, i.e. startups, are already set up.<\/p>\n

Important: Customers in Germany expect a service located in Germany (in German\u2026). Pure B2B might be an exception therein. My recommendation: look for a potential sales agent in Germany and\/or a fellow startup in Germany to cooperate and to ensure service requirements.<\/p>\n

Don\u2019t be disappointed if your first attempts are in vain. Stay stubborn.<\/p>\n

Product sample or prototype is crucial. Nobody expects a ready-to-market product though – ideas count!<\/p>\n

Avoid big industry and trade fairs resp. events. Look for smaller and regional startups initiatives and clusters (like Munich\/Bavaria baystartup.de, Munich Network munichnetwork.com, Dortmund start2grow.de, Heilbronn vf-n.de, Saxonia futureSAX.de, hightech-startbahn.de) and do not hesitate to contact them to do a pitch! English no issue!”[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Customers in Germany expect a service located in Germany (in German\u2026). Pure B2B might be an exception therein. My recommendation: look for a potential sales agent in Germany and\/or a fellow startup in Germany to cooperate and to ensure service requirements.<\/p>\n","protected":false},"author":21,"featured_media":12969,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[368,332,300,346,378,299,311],"tags":[387,388,318,364,362],"class_list":["post-12971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-strategy","category-innovation","category-internationalization","category-investment","category-sales","category-startup-en","category-tech-en","tag-alemanha-en","tag-germany","tag-startups-en","tag-technology","tag-tecnologia-en"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.portugalventures.pt\/en\/wp-json\/wp\/v2\/posts\/12971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.portugalventures.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.portugalventures.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.portugalventures.pt\/en\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.portugalventures.pt\/en\/wp-json\/wp\/v2\/comments?post=12971"}],"version-history":[{"count":0,"href":"https:\/\/www.portugalventures.pt\/en\/wp-json\/wp\/v2\/posts\/12971\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.portugalventures.pt\/en\/wp-json\/wp\/v2\/media\/12969"}],"wp:attachment":[{"href":"https:\/\/www.portugalventures.pt\/en\/wp-json\/wp\/v2\/media?parent=12971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.portugalventures.pt\/en\/wp-json\/wp\/v2\/categories?post=12971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.portugalventures.pt\/en\/wp-json\/wp\/v2\/tags?post=12971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}