PORTUGAL VENTURES INVESTS IN STRAYBOOTS EUROPE TO CREATE A EUROPEAN LEADER IN TEAM BUILDING AND SCAVENGER HUNT SERVICES
Portugal Ventures invested in Explore & Hunt, which will operate under the Strayboots Europe brand, with an investment that could amount to 350 thousand euros, upon the fulfilment of established milestones. Strayboots, one of the largest American platforms for the promotion of tourism and cultural heritage, also joins Portugal Ventures as an investor.
The Strayboots Europe platform will provide Team Building and Scavenger Hunt activities for corporate events, by regions and cities, offering online reservation and the possibility of enjoying the activities on the same day. Corporate clients and event organisers now have access to a platform that facilitates the organisational details of the event planning process. This includes itinerary definition, the provision of city routes and the creation of teams.
Strayboots Europe intends to expand its business to about 20 priority cities, thanks to the investment by Portugal Ventures. Routes are already in place for Lisbon, Porto and London, to be followed by Dublin, Edinburgh, Glasgow, Liverpool, Manchester, Brighton and Birmingham, before the end of the 1st quarter. Sheffield, Leeds, Frankfurt, Hamburg, Munich, Stuttgart, Berlin, Cologne, Zürich, Basel, Geneva and Paris will be the next routes.
Strayboots Europe CEO Marta Gomes declared that “Portugal Ventures’ investment is hugely important for Strayboots Europe as it will allow us to expand our already consolidated US business, not just to the Portuguese market, but for the whole of Europe. Our aim is to rapidly increase our footprint in strategic European markets, to make StrayBoots Europe the continent’s number one Team Building services firm.”
Portugal Ventures CEO, Celso Guedes de Carvalho, states: “Strayboots Europe provides an innovative format that meets the growing challenges that arise in the organisation of team building events. The goal of taking this business model to 40 European cities will enable us to become European market leader in cultural activities for companies.
Explore&Hunt was the winner of the Tourism Innovation Competition 2017, an event produced by Lisbon MBA, with the support of Turismo de Portugal.
Strayboots is one of the largest American Team Building and Scavenger Hunts activity platforms, targeting the B2B segment, and with a portfolio of more than 700 clients such as Google, LinkedIn, Microsoft, Nike, Red Bull, Facebook and Amazon.