Try Portugal

Genuine Lands for Life Experiences

Big Idea

TRY PORTUGAL, a brand owned by Upstream, is an Incoming Touristic Operation (DMC) specialized in Active, Cultural & Sports Tourism. It designs and promotes new thematic touristic products and sports events that incorporate the country’s heritage assets and Natural & Cultural Resources and develops products and services that contribute to enhance and reinforce Portugal’s tourist attractiveness in the main international issuing markets.

TRY PORTUGAL, provides, via its digital marketplace, an integrated offer of a wide range of experiences & activities of local services providers and hospitality partners from all the country, thus facilitating the research and distribution of products to International Tour Operators and Agents (B2B), positioning Portugal as a destination of excellence for Active, Cultural & Sport Tourism 365 days a year!

Activity Highlights

  • Selected for the ALPHA Program Web Summit in 2017 and 2018 with the support of Startup Portugal.


Catherine de Freitas – Founder, PR & CEO; Sérgio Mendes – Founder, Director IT & Board Member; Fernando Completo – Board Member; Paulo Passos Leite – Board Member; Paulo Cavaleiro – Project Leader.

Portugal Ventures Investment Manager

Joana Rocha