The 4th player in the Portuguese coffee market
NewCoffee manages a portfolio of 6 brands – Lavazza, Bogani, Caffecel, Sanzala, Novo Dia and A Caféeira. It is currently focused on organic growth, a strategy that recently saw the rebranding of all its brands and enhancement of its management structure. Given the company’s experience in the integration of acquired competitors, add-on acquisitions may also be considered, should there be opportunities with a strategic fit for NewCoffee.
Pedro Oliveira – CEO