At NewCoffee, its mission is to bring the taste of the best coffee and the best customer service

Big Idea

NewCoffee S. A. is the 4th largest operator in the coffee market in Portugal, specialized in the development, production and marketing of coffee blends. Founded in 2007, the company consolidated its position through a strategy of acquiring small and medium-sized companies: Sanzala in 2007, Caffècel in 2008, exclusive marketing rights for the Lavazza brand for the HoReCa channel in 2008, Bogani and A Caféeira in 2009 and Novo Dia in 2016. With a 360º offer, it manages a portfolio of 6 brands with different positioning and value propositions and is present in the Horeca, Office and Retail channels, also having its own coffee outlet, Sanzala Coffee Roasters and an online store, In addition to its own brands, NewCoffee is also a reference operator in the development and production of private label coffee brands, having in its portfolio of clientes, some of the main players in modern distribution. Present throughout the national territory, NewCoffee also has exports to 22 other countries, USA, Germany and France being its most important markets.


Pedro Oliveira – CEO

Portugal Ventures Investment Manager

Nuno de Almeida